Create A Community Around Your Blog

If you sell products such as web hosting, wholesale camere equipment, a blog is great for posting content like product reviews, photography tips, and news that is all aimed at a very specific target audience.

An excellent example of this is the innovative online retailer AnHosting (www.anhosting.com). AnHosting sell a unlimited number of web hosting accounts every day at a knockdown price, and their blog acts as a content archive with details of all the previous feature accounts. This keyword-rich content attracts a lot of search engine traffic consisting of people who are looking for web hosting.

Through their blog, AnHosting has been able to build up a loyal community of bargain hunters who access the web site at the start of each day to check out that day's coupon and often leave comments.

A community like this encourages people to return again and again, and you can even use this community to help you generate ideas for new services or products. For example, if you sell a software application you have developed, you can invite readers of your blog to contribute suggestions as to how the software could be improved for the next version.

A very high profile example of this strategy at work is the EA Sports Madden NFL 06 community Blog. Video game giant EA Sports takes advantage of the blog format by creating various blogs for individual games and building a community of games around these titles. By asking games for their input, EA can publicize future versions of game before they're even in production. And involving their customers helps keep gamers loyal to EA Sports titles.

If you sell a product that is regularly updated, a blog is perfect for generating invaluable customer feedback as to how you can improve your product. Here is a software that can help you sell more of your products "Automated Blog Posting Software."

About The Author:

Lawrence Andrews is an ePublisher, software developer, consultant, and author of numerous books. Visit his Web Hosting Review site at Affordable Web Hosting for more information about Creating A Community Around Your Blog.

You may use this article freely on your website as long as this resource box is included, a link point back to my site, and this article remains unchanged! Copyright 2007 Lawrence Andrews

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